The challenge
Until a few years ago, town centres were built almost exclusively around retail with traditional shopping habits which have dominated the nation’s high streets for 200 years.
Increasing use of online shopping and growth of out of town retail parks has meant that the retail-dominated function of the High Street has changed and town centres need to evolve and react to changing consumer habits if they want to remain vibrant and popular places for people to visit.
In recent years, Stockton has seen vacancy rates rise to almost three time the national average through a combination of the impact of changing consumer habits and old, poorly laid out retail units, with many in poor state of repair or too big for modern retail needs.
The impact of the Covid-19 pandemic only continues to accelerate the challenges that town centres across the country face to make high streets fit for purpose.
The solution
Stockton-on-Tees Borough Council has recognised this trend across its six town centres for some time.They have been at the heart of our communities with investment across them all in recent years, underlining their importance to economic growth and community cohesion.
We are building on this investment continue to drive change forward in the six towns across the Borough, if we are to ensure they are able to adapt to the changing face of retail and town centres in the coming years.
In the case of Stockton, we will provide a vibrant, modern town centre for the future by creating quality of place through inclusive and accessible new spaces for all and one which capitalises on the closeness to the River Tees.
We are radically transforming our town centre to provide a sustainable retail offer that safeguards the traditional function of the high street, attracts new businesses and drives new use and footfall.
Reconnecting the High Street to the river will create a unique attraction in the heart of the town centre and these changes will form an exciting future for Stockton that allows it to stand out from other town centres. This underpins the rationale for demolishing Castlegate Shopping Centre and the Swallow Hotel, as once removed they will be replaced by Stockton Waterfront, a riverside park with direct access to the river from the High Street.
Three times the size of Trafalgar Square, Stockton Waterfront will provide an urban park in the heart of Stockton. It will incorporate high quality design, flexible spaces that are accessible to all and will be capable of hosting large-scale events for thousands of people.
One of the highlights of Stockton Waterfront will be the narrowing and tunnelling of Riverside Road, allowing the High Street to physically and visually reconnect with the riverside in a seamless manner, as people are able to walk uninterrupted from High Street to riverside.
We are creating a more compact, sustainable retail core to ensure the long-term viability of retail by taking steps to concentrate Stockton’s main retail offering in Wellington Square and the north section of the High Street.
Work is underway to relocate businesses from Castlegate Centre into Wellington Square with a number of moves already agreed. The phased development of Stockton Waterfront has already begun by supporting the relocation of tenants, with the demolition and site redevelopment process taking around five years to complete.
The impact
The transformation brought about by Stockton Waterfront will be a stimulus for greater activity and investment on the riverside and fundamentally change perceptions of Stockton as place to visit and invest.
Stockton Waterfront is the next step in expanding on our commitment for delivering quality spaces and places for our residents, businesses and visitors, but it also builds upon our previous interventions to make the town a great place to live, work and thrive.
These transformational changes are the next step in the journey we’ve undertaken that make Stockton a unique place to visit and differentiate it from any other town.
They allow us to provide a modern town centre that safeguards the day-to-day retail function but allows residents and visitors to experience a variety of other things on offer, all set in a riverside environment.
How is the new approach being sustained?
Stockton-on-Tees Borough Council launched the Let’s Talk About Our Towns public consultation to allow stakeholders and the general public to identify key priorities to approach the shared vision for the development of Stockton to make it a great place to live, visit and do business.
This feedback and evaluation has been used to inform the Council’s Town Centres Investment Team on key decisions on how to reshape the town and make it fit for the future.
Communication and engagement campaigns, using new case studies are set to be regularly published in the press, social media and the council website to keep interest in the site from businesses and residents.
There has been coordination and communication with business groups and all stakeholders across this journey and we are committed to fully engaging with these parties as we progress through the development t of these exciting plans for the future.